The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web
101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free.
Inhoudsopgave:
Acknowledgements
Introduction
Using This Book
Tactic Checklist
Chapter 1 Setup
1 Claim Your User Name on Facebook
2 Brand Your YouTube Channel
3 Claim Your Venue on foursquare
4 Create a Branded foursquare Page
5 Create a Custom Twitter Background
6 Brand Your Facebook Page
7 Add Multiple Admins to Your Facebook Page
8 Set and Display Rules for Your Facebook Community
9 Allow Supporters to Post Content on Your Facebook Page
10 Monitor Facebook Page Activity with Alerts
11 Use Commenting Tools that Authenticate with Social Accounts
12 Add a Facebook Like Button to Your Website or Blog
13 Add a Twitter Follow Button to Your Site
14 Include the ShareThis Sharing Button
15 Create a Flickr Pro Account
16 Publish Photos Under a Creative Commons License
17 Submit Your Photos to Flickr Groups
Chapter 2 Communicate
18 Use Collaboration Tools to Manage Twitter Accounts
19 Create Twitter Lists
20 Display Names of Staff Contributing to Twitter and Facebook
21 Connect with the Top Tweeters in Your Area
22 Monitor Local Twitter Activity Using Hashtags
23 Make Your Tweets Retweetable
24 Sign-up for Tweets for Good
25 Recruit New Staff and Volunteers
26 Start, Join, and Organize Conversations with Hashtags
27 Promote an Event or Campaign with a Hashtag
28 Contribute to Mission-Related Twitter Hashtags
29 Use TwitPic to Share Photos and Videos
30 Display RSS Feeds on Your Website
31 Display Live Twitter Content on Your Website and Blog
32 Feed Your Blog to Twitter and Facebook
33 Use Facebook Social Plug-ins on Your Site
34 Add Events to Your Facebook Page
35 Integrate Other Social Channels with Facebook
36 Include Social Channels in Contact Information
37 Integrate Supporter Photos with Other Channels
38 Submit Content to Social News and Bookmarking Sites
39 Create a Wikipedia Entry
40 Create a Social Media Newspaper
41 Make a Buzzworthy Video
42 Participate in a Video Contest
43 Livestream Your Events
44 Provide Instant Access to Content with QR Codes
45 Share Presentations and Documents Online
Chapter 3 Engage
46 Create a Facebook Welcome Tab
47 Encourage Action with Facebook Custom Tab
48 Encourage Supporters to Share Facebook Content
49 Launch a Like Campaign
50 Use Facebook as Your Organization`s Page
51 Ask Your Facebook Fans a Question
52 Get Creative with Avatars
53 Add a Tweet Button to Website or Blog
54 Empower Supporters to Take Social Action
55 Build Real Relationships with Social Communication
56 Ask Influencers to Share Your News
57 Engage the Blogging Community
58 Broadcast the Backchannel Buzz at Your Event
59 Organize a Twitter Chat with a Hashtag
60 Organize a Tweetup
61 Reward Your Supporters for Checking-In
62 Add Mission-Related Tips on Foursquare
63 Create a Custom Badge on Foursquare
64 Participate in Giving Contests [with Caution]
65 Launch a Social Contest on Facebook
66 Build Stewardship Through Video
67 Ask Supporters to Share Photos or Videos
68 Hold a Video Response Contest
69 Create a Flickr Group to Support Your Mission
70 Hold a Photo Contest
71 Create a Photo Petition
72 Organize a Petition on Twitter
73 Socialize Your Internal Communications
74 Treat Your Social Networks Like V.l.P.s
75 Create Your Own Online Community
Chapter 4 Fundraise
76 Raise Money with Causes
77 Encourage Supporters to Make a Wish
78 Create a Facebook Donation Tab
79 Hold a Tweetathon
80 Launch a Sponsored Tweet Campaign
81 Organize a Fundraising Campaign through Twitter
82 Increase Conversions with Video Overlays
83 Use Video Annotations as Calls to Action
84 Enable Social Giving with Peer Fundraising Tools
85 Launch a Check-in for Charity Campaign
86 Participate in Social Buying Platforms
87 Submit Your Organization to be Featured on Philanthroper
88 Ask Supporters to Pledge Social Actions
89 Participate in Social Gaming
90 Take your Fundraising Events to an Alternate Reality
Chapter 5 Measure
91 Analyze Facebook Activity with Insights
92 Understand Your YouTube Audience
93 Track Referrals from Social Sites
94 Measure New Visitors from Social Channels
95 Track Link Performance with Short URLs
96 Monitor Your Organization`s Name on Twitter
97 Measure the Reach of Your Tweets
98 Calculate Your Twitter Influence
99 Create a Social Media Listening Dashboard
100 Use Social Media Monitoring Applications
101 Get a Strategy
About the Authors
Index
Extra informatie:
Gebonden: harde kaft, 240 pagina's
Verschenen: februari 2012
Gewicht: 417 gram
Formaat: 241 x 159 x 25 mm
John Wiley & Sons Inc

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Mathos, Melanie, 101 Social Media Tactics for Nonprofits Prijs van Euro 38.95 voor Euro 37.00
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Levertijd: 5 tot 7 werkdagen
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Nonprofit Asset Management
Effective Investment Strategies and Oversight
Prijs van Euro 70.95 voor Euro 65.98
An authoritative guide for effective investment management and oversight of endowments, foundations and other nonprofit investors
Nonprofit Asset Management is a timely guide for managing endowment, foundation, and other nonprofit assets.
Inhoudsopgave:
Foreword
Preface
Acknowledgments
Chapter 1: The Three Levers and the Investment Policy
Investment Policy Statement
Investment Strategy
Duties and Responsibilities
Investment Manager Evaluation
Conclusion
Chapter 2: Asset Allocation
Modern Portfolio Theory
Capital Market Assumptions: The Building Blocks of Portfolio Construction
Shortcomings of Modern Portfolio Theory
Probabilistic Optimization Models - The Frontier Engineer
In the Long Run...
Strategic, Tactical, and Integrated Asset Allocation Steering Mechanisms
The Low Volatility Tailwind
Tail Risk Hedging
Counterparty Risk
Portfolio Rebalancing
Conclusion
Note
Chapter 3: Traditional Global Financial Asset Classes
Fixed Income Asset Classes
Conclusion
Notes
Chapter 4: Traditional Asset Class Manager Selection
Manager Search and Selection
Investment Vehicles
Active versus Passive Management
When to Terminate a Manager
Conclusion
Chapter 5: Hedge Funds
The Evolution of Hedge Funds
Modern Hedge Fund Strategies
Why Invest in Hedge Funds?
Alpha-Beta Framework, Hedge Funds and Fees
Hedge Fund Indices and Benchmarks
Hedge Fund Terms and Structures
Fund of Hedge Funds versus Direct Investment
Hedge Fund Investment Due Diligence
Hedge Fund Operational Due Diligence
Hedge Funds in the Post-2008 World
Conclusion
Note
Chapter 6: Private Equity
Private Equity Investment Strategies
Why Invest in Private Equity?
Structure and Terms
Private Equity Risks
Direct Private Equity versus Private Equity Fund of Funds
Selecting Private Equity Managers
Benchmarks
Conclusion
Notes
Chapter 7: Real Assets
Commodities
Equity Real Estate Investment Trusts and Private Real Estate
Farmland
Energy Infrastructure Master Limited Partnerships
Broad Infrastructure Investing
Timberland
Gold
Other Investible Real Asset Categories
Conclusion
Note
Chapter 8: Performance Measurement and Evaluation
Why Monitor Performance?
Performance Calculations
Benchmarks
Market Index Basics
Investment Style
Major Market Indices
Determining the Right Index
Peer Group Universes
Modern Portfolio Theory Performance Metrics
Style Analysis
Portfolio Analysis
Performance Reporting
Conclusion
Chapter 9: Structuring an Effective Investment Committee
Procedures
Committee Structure
Committee Makeup
When an Investment Committee Needs Outside Help
Effective Use of the Consultant
Conclusion
Chapter 10: Outsourced CIO Services
Overview
Why Outsource?
Outsourced Services
What is done in conjunction with the committee?
Potential Benefits
Finding a Firm
Characteristics
The RFP
Interviewing Finalists
Fees
The Contract
Reporting
Conclusion
Chapter 11: Environmental, Social, and Corporate Governance Focused Investing
History and Evolution
Negative Screening
Positive Screening
Shareholder Advocacy
Community Investing
Strategy Considerations
Investment Selection
Separate Accounts
Mutual Funds
Commingled Funds
Exchange-traded Funds
Alternative Investments
Performance Impact of ESG
Incorporating ESG into Investment Policy
Conclusion
Notes
Chapter 12: Selecting Vendors
Custodians
Record Keepers and Administrators
Brokers/Dealers
Transition Managers
Conclusion
Chapter 13: Hiring an Investment Consultant
The Investment Consultant
Identifying a Qualified Investment Consultant
Effective Use of a Consultant
Conclusion
Chapter 14: Behavioral Finance
Trying to Break Even
Snake Bitten
Biased Expectations and Overconfidence
Herd Mentality
Asset Segregation or Mental Accounting
Cognitive Dissonance
Anchors
Fear of Regret and Seeking Pride
Representativeness
Familiarity
Investor Personality Types
Risk-Seeking Behavior
Naturally Occurring Ponzi Schemes and Market Bubbles
Conclusion
Chapter 15: Legal Aspects of Investing Charitable Endowment, Restricted, and Other Donor Funds
Nature of Endowment or Restricted Funds
Endowments Created by the Board
Donor-Created Endowment Funds
Donor-Created Restricted Gifts or Funds
GAAP Accounting Treatment
General Statement about Investing Endowment
Context: The Historical Prudent Man Rule
Trusts: The Prudent Investor Act
Uniform Prudent Management of Institutional Funds Act
Private Foundation Rules
Conclusion
Final Thoughts
Takeaways
Conclusion
Appendix: Case Study: Developing Capital Market Assumptions
About the Authors
About the Contributing Authors
Index
Extra informatie:
Gebonden: harde kaft, 408 pagina's
Verschenen: februari 2012
Gewicht: 617 gram
Formaat: 267 x 184 x 25 mm
John Wiley & Sons Inc

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Rice, Matthew, Nonprofit Asset Management Prijs van Euro 70.95 voor Euro 65.98
|
Levertijd: 5 tot 7 werkdagen
|